Small group health plans have become one of the most important tools for small businesses in 2025—especially in states like New York, where competition for talent is intense and healthcare costs continue to rise. Whether you’re running a five-person design studio in Brooklyn, a small retail shop in Albany, or a growing service company in Buffalo, offering group health coverage can significantly improve employee retention, productivity, and satisfaction.
For informational purposes only, not medical, legal, or financial advice.
A small group is defined as 1–50 full-time equivalent employees under federal ACA rules. New York follows the same standard.
Small businesses can purchase:
Think of small group health coverage like a team subscription—when the business buys as a group, each employee gets affordable access to robust benefits.

Small group health plans must include the 10 ACA Essential Health Benefits:
New York is known for some of the strongest health protections in the nation:
While federal law does not mandate employer contributions, most New York insurers require employers to fund at least:
Small businesses that contribute more tend to see better enrollment and employee satisfaction.
Based on statewide insurer filings and national employer benefit surveys, average 2025 premiums for NY small groups are:
Employees usually pay:
Example:
A boutique marketing agency in Manhattan with 12 employees might pay $450–$550 per employee monthly, depending on plan tier and network.

Let’s break this down like a conversation with an HR advisor who’s seen it all.
A younger workforce may prefer:
A workforce with families may need:
Premium + deductible + out-of-pocket max
→ gives the true yearly cost per employee.
Many NY small companies now offer:
Employees choose their own fit.
Businesses with <25 employees may qualify for ACA small-business tax credits if they buy through SHOP and meet wage contribution requirements.
Quick Tip:
Encourage employees to use in-network specialists, especially in NYC where out-of-network charges are very high.

Many small business owners renew the same plan every year without comparing alternatives. But New York’s insurance market shifts constantly.
Insurers add new EPO networks, renegotiate hospital contracts, or adjust drug formularies.
A Brooklyn design studio saved 18% by switching from a PPO to a broad EPO network—same doctors, lower cost.
Annual review = instant savings.
| Feature | Federal (ACA) | New York State | Notes |
|---|---|---|---|
| Group size | 1–50 | Same | Sole proprietors need W-2 employee |
| Essential health benefits | Required | Required + enhancements | Stronger mental health |
| Premium rating | 3:1 age band | Stricter | More uniform pricing |
| Employer mandate | Only 50+ | Same | Not required <50 employees |
| Short-term plans | Allowed | Banned | Protects small employers |
New York’s protections create more stability but higher baseline premiums.
| Feature | HMO | PPO | EPO | HDHP/HSA |
|---|---|---|---|---|
| Benefit | Coordinated care | Maximum choice | Budget-flexible | Tax savings |
| Cost | Lowest | Highest | Moderate | Lower premiums |
| Network | Local | Nationwide | Regional | Varies |
| Notes | Best for tight budgets | Ideal for mobile teams | Fast-growing in NY | Good for healthy groups |
A small group consists of 1–50 full-time equivalent employees. New York small group plans must follow ACA rules and the state’s expanded benefit requirements, offering strong coverage options across all tiers.
No. Employers under 50 employees are not required by federal or state law to provide health insurance. However, offering coverage helps attract and retain workers, especially in competitive fields.
Only if there is at least one W-2 employee besides the owner. Sole proprietors without employees must use individual marketplace plans instead of small group options.
Single coverage typically ranges from $7,800 to $9,200 per year. Family coverage may reach $21,000 to $24,500 depending on plan type, region, and network.
Yes. Businesses with fewer than 25 employees, lower average wages, and employer premium contributions may qualify for ACA small-business tax credits through the SHOP program.
